Kia | Perfect 10

The Super Bowl has always been a coming-out party for new electric vehicles. So, to launch Kia’s most impressive vehicle to date, the EV9, we wanted to create something that felt just as special. Something that powerfully connects on an emotional level at every touch point.

And lives up to the positioning – Electric like you’ve never seen.

I was responsible for helping bring the social and digital aspects of the campaign to life. We worked with select influencers/creators and the TikTok development team to connect with our audience in innovative and creative ways. Building on the momentum of the campaign’s powerful message, we created a TikTok integration that inspires fans to duet with the grandfather in the spot, using their own performance to earn a Perfect 10.

In addition to the TikTok duet, we turned smartphones into picturesque snow globes, using TikTok’s latest Shake Surprise feature. We then showed the power of the EV9’s Onboard Power Generator with posts that light up your feed. Once again championing ‘electric like you’ve never seen.’