EVA Air | Paths Cross

Our goal was to demonstrate how EVA Air can help connect people around the globe to places and pasts they once thought lost. We executed this strategy by tapping into the sentimental and heartfelt reasons people travel by telling stories from the heart. Shot completely on location in the beautiful cityscapes of Bangkok and Ho Chi Minh City, “Paths Cross” for EVA Air tells two unforgettable stories of connection. Covering journeys that span across cultures and hemispheres.

An additional Web AR activation component to the campaign transformed traditional print ads and posters at bus shelters into a portal to a handful of cities throughout Asia. The transformative WebAR experience for magazines (Wired, Condé Nast, Fast Company) and OOH bus shelters could be found around Los Angeles and San Francisco. Using their phones, users were able to turn the beautiful static prints of Taipei, Ho Chi Minh City, and Bangkok into portals through immersive videos, bringing the 3 cities alive before their eyes.