Acura | Origin Story

To help launch the all-new Acura MDX we created a short documentary film that explained the disruptive history of the Acura brand — and how that spirit is stronger than ever, as shown in the new MDX.

Being a diehard automotive enthusiast this project holds a very special place in my heart. In the telling of this story I had the pleasure of spending countless hours interviewing these icons — the legendary engineers and designers who helped pioneer and develop the Honda and Acura brands.

It was then brought to life masterfully by the team at Mullen who introduced innovative motion graphics, dynamic editing, and clever animation to create something truly special from archival videos and still photography.