Acura | Less Talk. More Drive.

Striving to return to the brands performance roots we helped Acura develop a new campaign, "Less Talk. More Drive." The campaign is influenced heavily by the brands renewed focus on what matters most — the driving experience — and Acura’s commitment to testing themselves on the track, at the factory and on the street.

 

A high-speed television thrill ride kicked off the campaign with the launch commercial, “Beat That”. We provided viewers a glimpse into Acura’s world of Precision Crafted Performance through the eyes of its engineers, race car drivers and lineup of performance vehicles. Acura was born a challenger brand and "Less Talk, More Drive" portrays its independent spirit and relentless pursuit of improvement through the constant challenge, "Beat That."


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Accompanying the launch spot we created a new design system leaning into the vehicles bold colors and leveraging a typeface from Acura’s past. We created a fully integrated campaign bringing “Less Talk. More Drive.” to life across all channels including national, retail, social, digital, gaming, brochures, OOH, in-dealership, and motorsports.

BRAND LAUNCH METRICS - Year Over Year
- Consideration +47%
- Brand I’d like to be seen driving” +26%
- Exhilarating to drive” +12%

Less Talk. More Drive. is the most engaging, distinctive, and motivating brand campaign in Acura’s 35 year history - HALL & PARTNERS

Top automotive commercial of 2019” - ACE METRIX