History of Tailgating

Toyota was the official sponsor of NBC's Sunday Night Football halftime show. and part of that partnership included a :30 second commercial during the halftime show. Instead of simply running a random Toyota truck commercial we decided to do something that felt more like halftime-show content.

We developed a episodic series called "Great Moments in Tailgating History”. We created a total of 18 films where we traveled back in time each week to witness how various tailgating traditions got their start. Each film was :45 seconds long, was set up with an on-air throw by NBC's Dan Patrick, and showcased Toyota trucks and iconic football traditions in a humorous way.

Season Highlights

Throughout the broadcast portion of the Sunday night season, the three buddies in the vehicles referenced a book. This book was the guide to the history of tailgating. A history book of the History of Tailgating, if you will. 

For the online component to the campaign we brought this book to life; digitally. As an extension of the campaign a new chapter of the book was unveiled each week (on nbcsports.com), to align with the release of the half time commercials.