Google | Zagat Tiny Cafe
For the launch of Zagat’s 2017 Top NYC Restaurants and their mobile app, we custom-designed and opened a tiny food cafe. Inspired by Zagat’s tiny-yet-perfect reviews, we tapped into the budding cultural trend of tiny food to open a cafe serving bite-sized versions of recipes from NYC’s highly-rated Zagat restaurants. Tiny Cafe was open for three days in Astor Place, drawing huge crowds. The experience engaged a new millennial audience all while reinforcing Zagat’s time honored commitment to directing people to the best food experiences in the city.
